Hey Google; What’s Up with My Digital Assistant?
On and on it goes with whatever digital assistant you have. Today, you can ask your digital assistant anything, and it will give you an answer and set your schedules.
SIRI; locate the nearest Pho place, I’m hungry.
ALEXA; remind me to pick up the dog from groomer at 4 pm
HEY GOOGLE; wake me up at 6 am tomorrow
HEY CORTANA; my 2018 Buick is making a clicking sound
The list of personal assistants are long and still growing, and if you want your business to continue to grow in 2019, you will have to get on board with the new marketing strategies concerning Voice searches or take the risk of being left behind.
We saw specific key trends rise in the customer-based business sectors, as well as the video marketing/advertising within the last year. Whiteboard explainer videos and business promo videos were the hot topics when closing out 2018, so what do we have to look forward to in 2019?
Well, Video advertising is continuing to rise, but voice search is the newest tech trend says, Forbes. Forbes
Today, more people are getting online for all their needs, especially via their smartphones because it is handy. More people are using their smartphones to handle all types of their business while on the go and voice search is the main key they use to simplify their searches.
Why the rise?
Today, people depend on their smart phone for everything; schedules, updates, contacts, stocks, alarms, and believe it or not; communication! Lol
Its ability to be omnipresent has augmented convenience, productivity, and speed.
Consumers today want to know all about a product and it’s reviews before purchasing so that they don’t take the risk of not liking the product and then having to return it.
We live in an ‘on the go’ society so there is not much time set aside for wasting time for mistakes that can be avoided with research.
“OC&C Strategy Consultants reported that voice-powered commerce accounted for $1.8 billion in U.S. retail revenues in 2017. This figure is expected to reach $40 billion by 2022.”
And Gartner predicts the virtual world with voice searches to rise even more in 2020
“By 2020, the average person will have more conversations with bots than with their spouse.” Gartner
How can you keep up
So, if you want to get on ahead of the game, you will need to provide your products information to include the pricing, availability, and reviews to optimize search engines to pick up for voice searches. This will ensure that your product and services will be available for those who search on the go.
I cannot stress the importance of supplying this information, especially when it comes to voice search, where only the best results are given.
It is also sensible to implement some targeted key phrases that contain key terms.
Voice searches are more inclined to be more casual than text searches since its more like talking to a family member.
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